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NICOLE RICHIE’S GENIUS PURSE ORGANIZING HACKS

The busy style icon and mother of two takes us on a tour through her pouch strategy.

We all know that feeling. You’re tearing through your handbag, searching for your keys, your wallet, your phone, and all you wind up with is a heap of frayed tissues and a leaking lip gloss.

Nicole Richie, style icon, founder of the lifestyle brand Honey Minx, mother of two has been there.

“I, like a lot of women, always tend to have anything I might need during the day in my bag,” says Richie. “From jewelry to sunglasses, hand lotions, to tea bags and reusable cups – and being the Virgo that I am, I need organization in my life.”

So Richie took matters into her own hands.

To keep track of her never-ending purse stuffers, Richie created a series of smaller bags for Honey Minx — shown above — which she fills with various essentials and then tosses into her larger purse.

“My phone is out, and I have my keys out. That’s fine. Then I have a bag for anything, especially if I’m traveling, any sort of cords, any chargers, electronics, and anything like that, I have that bag. Then I have a self-care bag for my essential oils and hand lotion, along with a bag for my jewelry, too.

THE SELF-CARE BAG

THE JEWELRY KEEPER

THE DELICATES POUCH

About Honey Minx

Inspired by her love of California, Nicole Richie’s new lifestyle collection, Honey Minx, integrates Nicole’s passion for living her true self and expressing creativity through fashion and beauty. This collection highlights her love of eclectic pieces, soothing textures and celebrates the energy that we are given by the sun.