Inspired by her love of California, Nicole Richie’s new lifestyle collection, integrates Nicole’s passion for living her true self and expressing creativity through fashion and beauty.

This collection highlights her love of eclectic pieces, soothing textures, and celebrates the energy that we are given by the sun. Nicole’s iconic style is translated into a full range of beauty and fashion designs including bohemian-styled jewelry, gem-infused essential oils, dream-inducing sleepwear, luxurious skincare, and, of course, accessories.

Never known to shy away from something a little wild, Nicole has artfully blended her unique expression of beauty, healthy living and LA’s laid-back, artistic fashion with the ultimate in cozy luxury and style.


A native Californian, Nicole was raised in Los Angeles and has always had a fascination with creating her own look. Growing up in a household with her musician father, Lionel Richie, she was exposed to costume designers, tailoring, & design from an early age. Nicole immersed herself in competitive figure skating as a child, and with the help of her father's costume designer, she began to design her competition costumes starting at age 11. The passion sparked, and Nicole found excitement in creating something in her mind and watching it come to life.